CBS wants to be an “audience company,” buys Last.fm for $280 million

“CBS has snapped up Last.fm for a cool $280 million. Launched in 2002, Last.fm combines Internet radio and music-focused social networking in a package that has attracted over 15 million users in over 200 countries. Its “scrobbling” technology enables it to build music taste profiles for each of its users and create customized playlists and offer recommendations.”

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